Logo Project

Project: Logo

Purpose: To explore the typographic possibilities of individual letters

Assignment: To design a hand rendered logo using your initials. Experiment with several different styles of type. Create at least 10 different thumbnails sketches of your logo, ranging from conservative, where legibility is important, to experimental, where the visual impact is paramount. Consider the effectiveness of each. Color is restricted to only black.

The final logo design will be hand rendered in black marker/ink. The logo needs to be at least 3 x 3 inches in diameter.

Format: 10 X 10 inches

Presentation: 13 x 13 inch black matte/Illustration board

Examples:

Typography Project

Project: Ransom Note

Purpose: A fun exercise to prove that not all design solutions must come from the computer and to explore the design potential in found typography. Discover, create, and combine interesting letterforms to compose an interesting collage of type.

Assignment: Cut type specimens from newspapers, magazines, or other printed material. Create a dramatic typographic effect by composing a short, humorous ransom note stating your actions, demands, and ultimatums. It should be evident that the note has been created by a graphic designer. In other words, it has a design or aesthetic rationale and is not just a random selection of type. You may also incorporated images into the design.

Format. 10 x 10 inches

Presentation: 13 x 13 inch black matte/Illustration board

Examples: